Sheertex black friday
Impossibly resilient tights–everyone said unbreakable tights would be impossible, but Sheertex knew they could make their own luck.
Building off of Sheertex’s journey using a future-forward approach, I combined bold, stark type with desaturated on-figure cut-out imagery to make the campaign feel current and urgent.
The campaign efficiently spent $5M+ on Meta and 3.5x sales compared to previous year.
“Shifting the industry. Shifting the price. Shifting the colors.”
Creative Direction, Design: Jenna Salmers
Ad Direction & Video Editing: Jenna Salmers
Graphic Design: Brad Liske
Production: Sheertex
